91ɬÂþ

Market intelligence for international student recruitment from ICEF

91ɬÂþ

Beyond student recruiting: agents’ roles as counsellors

How do international student recruiters prepare young people for their studies overseas? As parent and student expectations continue to increase, the role of student recruitment agencies has changed and evolved beyond the admissions process to include additional services surrounding the visa and travel process, as well as the counselling process. Today we sit down with Director & CEO Pushpinder Bhatia of an agency based in New Delhi, India that helps foreign students throughout the various stages in their international education attainment. Mr Bhatia shares best practices and techniques that have led his agency to achieve a high visa success rate, such as documentation and background checks and profiling of students. His agency also focuses heavily on pre-departure briefings, including mock visa interviews and tips regarding how to adjust culturally, socially and academically. Traveling and living in a foreign country is not always easy even for the most seasoned of pros, and for students who are shy or coming from rural areas, it can be an overwhelming experience. Mr Bhatia shares a personal anecdote of one such student, showcasing how agents today operate not just as recruiters, but also as trusted counsellors.

Access to education

The second half of our interview turns the focus on India's access to education. Predictions abound as to the future of India, such as:

  • By 2020, China and India combined will produce 40% of global graduates.
  • By 2030, the number of college-age Indians is estimated to reach 400 million.
  • By 2050, India's population will swell to 1.6 billion people; it is on track to overtake China in 2028.

With a growing youth population and an under-supply of university places to satisfy demand, India is on a mission to redress the discrepancy between its economic potential and its education system. A number of reforms are underway, foreign branch campuses are now allowed to operate there, the vocational sector is getting a boost, and funding has been earmarked to improve the quality and standards of education. Non-governmental organisations (NGOs) are also active locally, and Mr Bhatia discusses the impact of corporate social responsibility (CSR) on both individuals and communities in India, and shares one such example with us regarding his work with . For more information on the Indian market, we recommend our recent article on the current and potential effects of the rupee's fall on Indian students' intentions to study abroad, as well as the international education market as a whole.

Most Recent

  • Australia: Decline in international higher education commencements projected for 2026 Read More
  • The outlook for Indian student mobility through 2030 Read More
  • Well-being and pastoral care in TNE: Supporting students to thrive across borders Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Australia: Decline in international higher education commencements projected for 2026 Australian universities should not expect an increase in foreign students on their campuses anytime soon, according to Keri...
Read more
The outlook for Indian student mobility through 2030 A new report from QS highlights how Indian demand for study abroad is expected to continue to shift...
Read more
Well-being and pastoral care in TNE: Supporting students to thrive across borders In my previous articles, I have explored why student support must sit at the heart of successful transnational...
Read more
US government warns universities to limit their authorisation of Curricular Practical Training work placements The Trump administration continues to signal its intent to restrict international students’ work opportunities in the United States....
Read more
US Department of State issued 23% fewer study visas to international students in 2025 US Department of State data shows a dramatic -23% reduction in the number of new F-1, M-1, and...
Read more
Recruiting under Canada’s international student cap: Six strategic enrolment gaps that matter Recruitment teams across Canada are working harder than they have in years and still missing their targets. The...
Read more
91ɬÂþPodcast: Beyond the brochure: What employability really looks like for students Listen in as ICEF’s Craig Riggs and Martijn van de Veen recap some of the latest developments in...
Read more
Taiwan’s international enrolment up by 17% in 2025/26 Taiwan’s foreign enrolment grew to 140,420 in 2025/26 – a +17% increase from the previous year and an...
Read more
What are you looking for?
Quick Links