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Market intelligence for international student recruitment from ICEF

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23rd Oct 2025

Impact study shows pursuit of new experience is a key driver for international exchange

Short on time? Here are the highlights:
  • Most participants in semester abroad or other short-term exchange programmes are motivated by an interest in a new type of experience, the opportunity to encounter new cultures, and the chance to build language skills and new connections
  • Most respondents to a recent pilot study were highly satisfied with their study abroad experience and ready to recommend it to fellow students
  • The study findings underscore the importance of that student voice in expanding engagement in exchange programmes, and in strong support services for participating students

More than nine in ten respondents (95%) in a recent study said the greatest impact of their international exchange experience abroad was personal growth and self-awareness. Career and professional development was noted as a major benefit as well by 83% of the study participants.

Those topline findings, notes the study report, show that, “Education abroad delivers outcomes that go far beyond employability…For most students, the mindset shift is clear — exposure to new cultures, languages and perspectives helps them see themselves as part of a wider global community, not just visitors in another country."

The findings come from a new impact study published by sector research specialists . The study is a pilot and the beginning of a wider effort to benchmark the impact of education abroad.

The pilot cohort was made up of more than 4,250 students enrolled at 21 higher education institutions across multiple countries. However, the majority of the study participants were citizens of Australia (36%), the United Kingdom (31%), the United States (10%), or New Zealand (6%).

As we see in the following chart, more than half of the pilot cohort participated in a semester abroad, with another third attending a short international programme. The remaining 14% participated in a varsity of work placements, internships, or volunteer assignments.

Type of international programme or placement for participants in the pilot cohort. Source: miXabroad

When it comes to why they choose an international programme, miXabroad says, "Students are strongly motivated by the chance to step outside the familiar and experience something different." CEO Emily O’Callaghan adds that study abroad participants, "Seek connection, culture and experience – reminding us that meaning, not just resume building, is at the heart of global learning."

We see that reflected clearly in the next chart below, which illustrates that that pursuit of a new experience, across cultures and personal networks, is the primary motivator for international programme participants.

The top motivations for participating in an international exchange or placement. Source: miXabroad

The vast majority of respondents (96%) report being satisfied or very satisfied (72%) with their international experience. A similar proportion of(97%) said they would likely recommend their international programme, with 77% indicating they definitely would.

"Our focus is on those who are very satisfied – because that’s when students are most inspired to actively recommend their experience, strengthening institutional reputation and driving future participation," adds the report. "In short: the higher the satisfaction, the stronger the advocacy. Providers that aim to deliver truly satisfying experiences will see students become champions."

Based on the research findings, miXabroad offers a number of important takeaways for programme designers and leaders.

  • Centre personal growth in program design. "Build in opportunities for cultural immersion, social connection and self-discovery. These are the elements students value most and where they report the greatest personal impact."
  • Share student stories to illustrate those personal benefits.
  • Engage with students before they start university. Nearly half of students consider going abroad before beginning their university programmes. Universities can boost student engagement and participation in programmes abroad by exposing prospective or incoming students to international opportunities as early as possible.
  • Measure personal and social outcomes. Along with grades, universities are encouraged to track the impact of education abroad on student confidence, adaptability, and cultural awareness.
  • Strengthen support at every stage of the student journey. "Pair pre-departure preparation and local orientation with ongoing pastoral and academic support. Students who feel guided, included and connected report the highest satisfaction."

    For additional background, please see:

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